'Pink'October

This is the month of October - Breast Cancer Awareness Month - which is great - the more money raised the better.
BUT, all the slogans like Asda's 'Tickled  Pink' Campaign and all the other pinkness that surrounds this, annoys me, and its not just me.  Most of the women I talk to on the forums agree.  Cancer should not be all pink and fluffy, cos its not.  Are we 'Tickled Pink', to have cancer, to have one boob etc, etc, - the answer is NOOOOOOOOOOOOOOOO.  Last year they had Katie Price of all people endorsing new underwear that a percentage was going to Asda's campaign - was any of the underwear suitable for those of us who have had mastectomies - NO is the answer again.
I really do appreciate, that these campaigns raise lots of  money for research, which is vital, BUT they really should think about what they call their campaigns.  Last year, many of us wrote directly to Asda, but nothing has changed, they didn't listen.
We still have another 10 days left of this campaign, and I am tired of seeing it all on the telly, in the shops, on the radio - everywhere I go I quietly swear under my breath.
I know I feel very sensitive just now, but I do feel like this the rest of the time too.  Its funny tho, until I got breast cancer, I never thought of the names etc and the marketing.